Traditional marketing methods for music only work to a very limited extent today. The internet has long become the medium that no artist can ignore, especially those who do not just want to perform at Aunt Erna's birthday and perhaps even sell a record or two. A comprehensive e-book on the topic of Online Artist Self-Marketing has been made available online by the Popakademie Baden-Württemberg. To practice using new media right away, the download link is only available after posting an advertisement for the offer on Twitter or Facebook. This can be deleted immediately after downloading, and one should also promptly revoke the service "Pay with a Tweet" access to their own account.
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