Kurt Cobain, Sid Vicious, Joey Ramone, and Joe Strummer have a lot in common. All four were giants in punk/rock. All four have already passed away. All four wore Dr. Martens shoes. At least that’s what an advertising campaign from the shoe brand highlights, depicting the deceased in angelic garb with these very shoes. As if that weren't tasteless enough, the relatives were not informed about the use of the manipulated photos. It’s no wonder that not only Courtney Love, widow of Nirvana singer Kurt Cobain, is extremely upset.
Dr. Martens manufacturer Air Wair Ltd. expresses its regret for this annoyance on its website. They did not commission the advertising agency for this type of advertising and have consequently terminated their business relationship with the responsible agency Saatchi & Saatchi from London. The agency, for its part, insists that they only wanted to highlight the durability of the footwear.
Dr. Martens manufacturer Air Wair Ltd. expresses its regret for this annoyance on its website. They did not commission the advertising agency for this type of advertising and have consequently terminated their business relationship with the responsible agency Saatchi & Saatchi from London. The agency, for its part, insists that they only wanted to highlight the durability of the footwear.
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